Brief
Since its first launch, GXS focused their communications mostly on GXS FlexiLoan, creating an impression that it is just another fintech company. The task of the relaunch is to fet Singaporeans banking in a standard way who are blissfully ignorant of a better banking experience to know GXS as a bank and try better banking with a full suite of products.
GXS has changed the face of banking because we’re disruptive.
Money is serious, but it doesn’t have to not be delightful, right?
Across a series of events ranging from the everyday to the extraordinary, we capture the degrees of sheer delight of people interacting with and enjoying the benefits of better banking.
Main Film
Cutdown 01
GXS Savings Account
Cutdown 02
GXS Debit Card & GXS FlexiCard
Cutdown 03
GXS FlexiLoan
Key Visuals
Executive Creative Director
Eugene Tan
Creative Group Head
Derras Chong
Senior Art Director
Anson Chong
Art Director
WanWen Tan
Production
Rolla