Brief
The goal of President’s Challenge 2024 is to build a culture of unity and respect for all, by supporting aspirations and recognising contributions by all. The task is to get socially conscious Singaporeans who have received opportunities throughout their lives to be more inclined to donate.
People-in-need face many obstacles in their lives. Be it health, disability, or mistakes from the past, these can slow down their progress in life. But with the right support, they can receive the same opportunities, change the course and live to their fullest potential.
Key Visual
The path represents the life trajectories of our beneficiaries.
With support from the President’s Challenge, they gain momentum to reach their goals and rise above challenges.
Creative Director
Eugene Tan
Art Director
WanWen Tan
Copywriter
Dionne Lee / Alexis Tay Jie Qi
Production
Crave.FX